Adidas | Real Madrid

Selected as one of seven students from IYA’s undergrad and grad programs to design an interactive retail activation to celebrate the kickoff of Real Madrid C.F.’s pre-season training tour across the US at adidas’ flagship store in NYC.

Project: adidas + Real Madrid C.F.

Role: Creative Consultant + Design Lead

Timeline: Summer 2019

I was selected as one of seven students to design an interactive retail activation to celebrate the kickoff of Real Madrid's pre-season training tour across the US at adidas' flagship store on 5th avenue in NYC. The activation unveiled Real Madrid's 2019/20 home and away kits as well as adidas' new boot silo: Hardwired.

Our team worked with representatives from adidas New York, WeAreSocial (creative agency in London), adidas international HQ (in Germany) to figure out the most impactful way to present our ideas. We collaborated on the experiential design, art direction, tech design, content capture strategy and implementation. The content from the event lived on Adidas', Real Madrid C.F.'s, and the Iovine & Young Academy's social media pages with a combined following of over 76.1M.

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